
Whenever I post about blogging I worry I'll bore the pants off the non-bloggers among you. And on this occasion I'm also worrying about sounding far too self-congratulatory, which is not my intention at all. But I'll risk it, because this particular topic fascinates me.
I've read a fair few blog posts lately written by bloggers who are feeling the strain, perhaps unsurprisingly given that in our little corner of the blogosphere the expectation is that we not only write the posts we publish but also take all the photographs we use. And often the things we're writing about and photographing were also designed and made by us, or grown by us, or raised by us. I don't mean to brag but that's some achievement, right there, even before you factor in the busy lives we all lead.
And there's more. Admittedly many are happy to leave it at that, they don't worry too much about who's reading simply because they'd write even if no one was. But others, and I'm among them, share Andrew Sullivan's view that blogging is "... inherently collective ... the blogosphere, at its best, a conversation ...". And that's where it all gets way more complicated, because if you're writing with the hope of being read and responded to surely you have a responsibility to your audience to be the best blogger
you can be? To check your facts, proofread your posts, and ensure that your blog's design is user friendly. Next thing you know you're learning HTML, and CSS, and plumbing the depths of Google Analytics.
And we're not done there. We engage with our readers via their comments and their emails, and perhaps their blogs, writing comments and emails of our own. And many of us hustle a bit on social media sites, because a spot of self promotion won't hurt when the worst thing that can happen to most bloggers is to be ignored.
No wonder a whole bunch of us have put our blogs on the back burner and hightailed it over to Instagram and Pinterest ... either or both, it's a lot less work. But what of we who are left? Are we doomed, I wonder, to burn out, or to slowly sink with the bloggy ship?
Actually, I'm guessing neither ... blogging of the traditional kind may be changing but it's far from dead! Have you tried telling a story with a beginning, a middle, and an end on Pinterest? Or sharing a how-to on Instagram? Or linking a Tweet to multiple sources? Of course those platforms will suit some better than a blog would but they're simply not as versatile. Equally, though blogging can be fairly ephemeral most micro posts have a lifespan shorter than a mayfly's. Interestingly Technorati* reported only recently that consumers consider blogs to be considerably more trustworthy sources of information than Twitter, Instagram or Pinterest, and in some contexts than Facebook, and that a good read is far more likely to influence behaviour than a few images or a sound bite. Which would suggest that one's blog is the last thing one should ditch when keeping up online becomes too much.
It's hard to keep turning up at the page though, finding something new to say every time, and a half decent home-grown pic to lead with. Any self doubt, and we all have that, and it gets harder. We lose heart if we lose readers and wonder what we're doing wrong. But maybe we're
too hard on ourselves. Andrew Sullivan again ...
Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, ... more alive. It is, in many ways, writing out loud. ... It combines the confessional genre with the log form and exposes the author in a manner no author has ever been exposed before. ... But blogging requires an embrace of such hazards, a willingness to fall off the trapeze rather than fail to make the leap.
And some days it feels more like putting one's head in the mouth of a lion than a high wire act! In fact blogging is a veritable circus act complete with unicycling, tightrope walking, plate spinning and prat falls. So to those who keep doing it, kudos m'dears. And to those who are faltering ... I know you're all far too polite to blow your own trumpets - unlike me, apparently! - so I'm doing it for you! You're all stars! (With particular mentions to
Mel and
Elizabeth, who inspired this post.)
I'd love to hear
your take on all this. Whether you write or read blogs, agree or disagree, please do pitch in. And don't worry, I'm going nowhere.
A quick edit to say that I'm really enjoying all your insightful comments and that I will pop back and reply to them all as soon as I have a moment. I'm notoriously bad at responding to you here, but please don't think that means I don't read and appreciate what you write, I always do, every word. My usual practice is only to reply to questions and observations that seem to require an answer - if I did more than that, with all the blog reading I also do, I'd never put my laptop down - but sometimes I find myself wanting to reply personally to everyone and this is one of those times :)
* Technorati Media 2013 Digital Influence Report
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